Don't Ignore your Website when Adding New Content

As you'll know from my most recent posts I've been working both on adding more content to my site and on re-jigging existing pages to improve ad layout and click-throughs for my AdSense ads. All of this, as I've said before, is based on having real content to pull visitors to this site and using AdSense to monetize the site itself.

I've been involved in a flurry of activity to add as much content as possible. Which means both adding original content written by myself, as in my Mobile Phone Information minisite and using others' articles to wrap around affiliate content, as in my Mobile Phone Ringtones page or my Recipe-based Amazon Book Search page.

All this, of course, is excellent and it follows exactly the behaviour in the Multiple Sources on Income programme. To this extent I've been adding some serious affiliate programmes to my portfolio, such as the Credit Card affiliate site.

But there's one thing I forgot to do and that was to keep an eye on the remainder of my website. After all, much of the other things I have to offer on my site is pretty niche: based on Celtic Deities and Celtic Texts. Basically I'd been ignoring this bit of my site (which, in terms of number of pages at least, is a significant portion of the site).

Here's the shock I had yesterday: From the Google AdSense stats I know that about 3000 people a day visit my AdSense monetized pages. Effectively 90000 people every month. But the thing is, when I looked at my overall weblogs I was getting 230000 visits every month. 140000 of my visitors weren't even seeing an ad!

Effectively I was squandering over half my website. This has led to some frenetic activity over yesterday and today to include AdSense ads on pages such as Celtic Gods Search page and on individual results pages such as the Mad Merlin information page. Basically, any page that didn't already have ads on them gained a header ad and a right sidebar ad.

It'll take me a few more hours today to cascade these changes through the site, but tomorrow I'm going to make a difference: which it should.

One other thing I noticed is now much my inbound traffic has increased over the past few months. The curve is nicely exponential at the moment and it's all because I practiced what I preached in actually using the techniques that you will find in my eBook on Maximizing your Web Traffic. Get the eBook and replicate exactly what I did today! And remember, unlike almost all other internet marketers and entrepreneurs I'm telling you what I've done and allowing you a peek into my web stratagems and processes right here on this blog!

The eBook mentioned above is yet another string to my marketing bow in that it's a real product being sold for a purpose. More than that it's not hype in the least, as the techniques are working for me right now! This is just the start of the eBooks for me as I will soon have a product based around spices using some of the information in my Spice Guide page along with recipes for each spice from my extensive collection. I'm also working on a book about male health, focussing primarily on the penis. But those are all projects in the pipeline (but it's important to keep goals focussed in this business!)

Continuing on the Optimization Track

Since my last post about the new Mobile Phone Information section of my site and the way I'd used it as a model to alter the google adsense ad placements on my site I've been having a re-think of other sections of my site.

The latest to receive the adsense makeover is the how to build a PC from scratch section of my site. I've altered the page to give better usage of adsense ads, falling back on the classicc header ad, right sidebar ad and one ad within the text. But, as the page also deals with computers and computer components I've also added a fresh ad for Google's new Google Pack of free PC software (see ad on left). After all, if you're trying to upgrade or build your PC with components a nice suite of freee applications should appeal to you, right?

I certainly hope so as Google's lead payments for this can be up to $2. Which isn't bad at all!

Apart from this I've been adding more content to my recipe-based site and my mobile phone pages. I've even caught-up with the various submissions added to my Celtnet Links Page. Of the 440 submissions during the past three months all bar five were for either adult or pharmaceutical sites. Why do these people bother, I wonder? Now I'll have to write some software to week out these guys. But that should only take me a couple of hourse. Ah, the trials and tribulations of an internet marketer!

Well, that's all for today, folks. I now have to get back to actually doing things to the website to make money :-)

To your continued success!

Using AdSense Channels

As I've already mentioned in my previous blog posts, I'm currently in the process of both analyzing, optimizing and improving the AdSense performance on my website, Celtnet, and this time it's the opportunity for AdSense channels to come under scrutiny.

Whenever you create a new AdSense Ad in Google you have the chance of assigning that ad to a new or existing channel. Where a channel can be either a single page, a directory or a grouping of similar-themed pages within your websites. I tend to base my channels on directories which, in turn, are built around pages of the same theme. This means that various regions and topics within the site can be analyzed in detail to find which are the best performing and which give me the best return on investment in terms of the time taken to write the page.

In terms of overall traffic coming to the site then my recipes section brings-in by-far the largest number of visitors and it's also the section that gives me my largest AdSense income. However, the click-throughs and the earnings per page are, as you might expect, quite low. Still, for a hobby part of the site this section is actually performing much better than I ever thought it would.

After this comes what is definitely the best-performing section of the site my Credit Card Information minisite. This has fewer visitors than just about any other part of the site, yet it manages to be my second-best earner partly because of the high adsense returns and because of the section's high click-through rate (at over 12.75% it's pretty impressive). Next comes my General Information section which, itself, has a pretty impressive click-through rate of 2.3%. Finally comes my Cancer Information region which has few visitors but a very healthy click-through rate of 20%.

Currently my worst-performing section is the eBay misspelling and ClickBank Marketplace section. I'm not sruprised at this because, as I detailed in my previous eMail, it's because I took my eye off the ball for that particular section of the site. Now that the problems encountered whilst moving the website to a new host have been fixed and/or eliminated and I'm busy re-popularizing and advertising this region of the site It's my aim to increase the traffic to these pages at least 60-fold.

However, I should mention that I'm using the eBay Misspelling Search Page to build my own little eBay empire based on buying mispelled items at a bargain price and selling them on at their real value. The whole point here is to gain as many possible different streams of income as possible.

Of couse, the work involved in performing the analysis and optimization can also be monetized, simply by using this to write an ebook on the subject which can be sold on. Precisely what I did for my eBook on How to Maximize your Web Trafffic which details the SEO techniques that I used for my own website.